“We simply tried to modernise a classic typology and bring it up to date, by tweaking details of the construction method”

Grown organically

With a subtle, inclusive approach, the Ai chair pays a tribute to the heritage of the wooden chair, except it is manufactured with modern, sophisticated, wood working techniques in Pennsylvania, USA. British designer Lloyd Cowdry has created a natural oak chair with a beautifully steam-bent backrest, legs and spindles manually turned and the seat cnc:ed milled, perfectly merging classic and contemporary design. The chair is warm and human, letting the wood be carefully oriented in the production, to achieve a parallel grain appearance. Inspired by the Windsor chair and great Pennsylvanian wooden traditions the Ai collection has considered details, with equal time spent on comfort, silhouette and tactility. All Ai products come in oak-natural in seven colors, as well as in dark walnut option.

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British designer Lloyd Cowdry was schooled as an industrial designer at Kingston University in London and has worked for Jasper Morrison in Japan and UK, since 2006. With a keen eye for both design intent and quality control, Cowdry’s practice combines a technical and an aesthetic culture in interiors as well as homewares.

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Simple. Beautiful.
Like uncarved wood.

Our philosophy